Game of feelings

The goal was to connect soccer fans with Coca-Cola during the Copa América. We accomplished this through a campaign that captured the emotions soccer fans have for the sport, using music and song titles. Through cinematic videos, TV advertisements, and an extensive social media presence, we dominated the conversation in both the US and Latin America. This campaign is particularly special to me—not only because of the brand's significance but also because it was filmed and directed by Simon Brand in my homeland, Colombia.

With J. Balvin and Coors Light, we dominated Facebook, Twitter, and Periscope right as the "LIVE EVENT" feature was emerging. ¡La sacamos del estadio!

We aimed to connect with and support Hispanics on the West Coast using direct response elements.

As part of our Hispanic market initiative, Nationwide tasked us with showcasing in a heartwarming and empowering way how many small business owners protect and cherish their work.

I was privileged to be part of the team that created the original Lily (the AT&T girl). We made it fun and simple, but more importantly, we ensured it was relevant to Latinos in the USA.